Wednesday, June 08, 2011

It's Officially Summer

The sudden onset of summer brought out the entrepreneurial spirit in our neighborhood and a new venture, Eric's Summer Snacks, was successfully launched this afternoon.

And behind every great CEO, including Eric, is a fab Sales and Marketing team.

l-r: Paige, VP Sales and Distribution, Eric, CEO and founder of Eric's Summer Snacks, and Grant, VP Marketing

Eric's Summer Snacks offers a diverse product line at various price points. The strategy, although not verified by ESS, is to appeal to a cross-generational market willing to pay a premium for convenience. Eric's Summer Snacks pricing structure should yield a handsome gross margin. Even with competitive salary packages for the excellent Sales and Marketing team, net income should be attractive. Of course being privately held, these assumptions could not be verified. We did observe brisk sales and ESS took on another sales associate, Mei, shortly after opening. Demand for Eric's Summer Snacks remained high and by 3:30 pm completely sold out.

Either that or everyone went off to their respective practice sessions.

Best of luck to ESS and happy summer!

Thanks for reading,
Linda Pakravan

if you'd love to have a home you love coming home to, contact me!

No comments:

Post a Comment

Please do. I love to know what you think!